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I killed The MINDSET twice. Admittedly, the first time was neglect. I let it rot in suspended animation like every other abandoned project. The second time was intentional, I unleashed a controlled burn. What follows is why it had to die, what emerged from the documentation of my own reconstruction, and what The MINDSET becomes now. This is the origin story of a counterinsurgency.

My pool of ideas is massive and somewhat unwieldy. So Bobert & I are going to commit to throwing down on a "series of series", and that will be the vibe for the foreseeable future. The Way Forward will allow for the ongoing writing of evergreen topics as well as sharing complete stories with clear endpoints. In this way, each article to become a chapter in a much larger narrative which work together to build the momentum of my story. 

This orientation piece breaks down the 12-week arc structure: Escape (weeks 1-4), Rebuild (weeks 5-8), System (weeks 9-12). But stated goals vs unstated goals means the exact path bends to what's alive when I write.

I spent years unable to build publicly. Those years were not wasted because they became the foundation that let me deploy in days instead of months. You might be in your own basement right now, literal or metaphorical, unable to move. That's fine. Use the time to learn the terrain. Map the systems. Plan the campaign.

I run an entire digital empire from my 31-foot sailboat with zero required monthly software costs. My blog, newsletter, YouTube channel, community, products and social posts are all orchestrated through one free tool that finally taught my Neurospicy brain how to think in public without losing my mind in private.

I've burned bridges, walked away from family, quit jobs, donated a sailboat I just bought. You know what I never regretted? Making the hard pivot when I knew something wasn't working.

From below deck of my sailboat Matilda, I’m documenting the unglamorous middle: the part no one shows between “rock bottom” and “breakthrough.” This is my blueprint for building in public: radical transparency, weaponized documentation, and leaving proof that transformation is possible. I’m not chasing followers, I’m building a map for anyone still in the basement, trying to find their way out.